Targeting is defined by the dictionary as a means of selecting an object of attention or attack. Targeting is a marketing tool that identifies a target audience and directly advertises products to them through various channels. For example, a company could target reruns of The Golden Girls or The Mary Tyler Moore Show for products such as Medicare or AARP designed for an older audience. Those versed in online video games may recognize targeting as a strategy where one player continuously attacks the same person during the contest.
The Bluffton Senior Citizens Center board of directors has chosen Jerry Augustine and his wife Ruth, who passed away in November, to be honored as the 2021 Volunteers of the Year. Augustine accepted the honor at the center’s December dinner meeting.
The couple have been bringing donated bread to the senior center for years. It is free for anyone to pick up.
Madison Brunswick, a senior from St. Henry, Ohio, is Bluffton University’s 10th recipient of a full scholarship to Bowling Green State University’s Master of Accountancy program.
Brunswick earned the Beaver-Falcon MAcc Scholarship, a Bluffton-Bowling Green partnership that includes a full-tuition award plus a paid graduate assistantship for a Bluffton graduate.
The Bluffton High School girls basketball team broke away from a halftime tie and defeated visiting Kenton 49-35 in non-league girls basketball action Tuesday night, December 28.
The contest was tied 20-20 at halftime, but Bluffton outscored the Wildcats 29-15 over the final 16 minutes to win going away.
