Bluffton Area Chamber of Commerce announces a new monthly program promoting downtown shopping in Bluffton.

Each month the chamber will hold a “Cash Mob Day.” The first one is from 3:30 to 5:30 p.m., Wednesday, Jan. 29, with The Dough Hook, 117 N. Main St., as the host business. The downtown meat market and deli will extend its normal hours until 5:30 p.m. to allow additional shoppers to visit the business.

During the cash mob hours The Dough Hook will offer 10 percent off all cheese in the shop. In addition, the Bluffton Area Chamber of Commerce will invite all shoppers to enter to win a chamber-sponsored $25 shopping spree in The Dough Hook.

In addition to The Dough Hook offering special discounts and the shopping spree, several other Bluffton businesses will offer discounts during the 3:30 to 5:30 p.m. cash mob hours.

A list of all participating businesses will be available in a chamber of commerce display table in The Dough Hook.

The February cash mob date and host business will be announced soon.