The evolution of strategy will be Dr. George Lehman’s topic for a Bluffton University colloquium at 4 p.m. Friday, Nov. 14, in Centennial Hall’s Stutzman Lecture Hall. The program is free and open to the public.

Lehman, the Howard Raid professor of business and business studies division chair at Bluffton, will present “A Strategy by Any Other Name is Still …”

Discussing strategy from the “Trojan Horse” to contemporary “muddling through,” Lehman will argue that careful naming and categorizing of strategies may, in the long run, make them less effective rather than more effective.