Sometime in 2012 an Icon viewer will "click" on The Icon - and it will register as click number one-half million.

That's correct. In 2011 The Bluffton Icon continued to rack up an impressive growth of total views and individual viewers, according to its owners Fred and Mary P. Steiner. During 2012 the Icon's total views will reach one-half million.

As of Dec. 31, The Icon has had 443,197 total views since it was launched in September 2009.

During a typical 30-day period in 2011, the Icon received nearly 6,000 views from persons with a Bluffton address, 2,200 from Lima and 1,060 from Findlay. These figures are from Google Analytics. From 85 to 90 percent of its views come from a 25-mile radius of Bluffton.

During 2011, The Icon experienced 253,020 total views. Those total views came from 62,160 individuals. Also during 2011, The Icon experienced 703,066 total page views. Viewers averaged reading 2.78 pages per visit and remained on The Icon for an average of 2 minutes and 40 seconds during each visit.

Of the 253,020 total views, 202,077 came from Ohio.

Other leading states follow:
4,598 Indiana
3,868 Florida
3,512 Pennsylvania
3,258 Michigan
2,648 New York
2,583 California
2,263 Texas

2011 total visits to The Icon: 253,020
2010 total visits to The Icon: 165,048

2011 average total visits to The Icon per month: 21,085
2010 average total visits to The Icon per month: 13,754

2011 individual viewers on The Icon: 62,160
2010 individual viewers on The Icon: 40,427

2011 average individual viewers per month on The Icon: 5,180
2010 average individual viewers per month on The Icon: 3,369

During 2011 Icon views from the eight countries across the globe after the United States follows:
1,095 Canada
350 United Kingdom
304 Netherlands
269 India
186 Germany
176 Japan
150 Phillipines
137 Brazil

The Riley Creek flood of Feb. 28 brought the highest daily number of views to the Icon. On the 28th The Icon experiences 3,472 views. That high number continued with 1,557 views on March 1.

The Icon launched on Sept. 24, 2009. Since that date total views reached 443,197. Individual viewers totaled 107,216.