First National Bank urges Icon viewers to support The 3/50 Project - it helps local businesses
Which three Bluffton businesses would you miss if they closed their doors?
Is is a car dealer, coffee shop, movie theatre, book store, insurance agency, florist or greenhouse, hardware, pharmacy, thrift store or restaurant?
Community banking and supporting local businesses is what it's all about, states First National Bank in a news release to The Icon.
To celebrate Community Banking month in April, First National Bank employees have unanimously committed to supporting local, independent businesses.
The impetus behind the commitment is The 3/50 Project. This initiative, started by a Minneapolis, Minn., business owner in March, 2009, was created to build loyalty and increased revenue for independent, locally owned businesses and relies on a simple message: "Pick 3. Spend 50. Save your local economy."
According to The 3/50 Project (the350project.net), for every $100 spent in locally owned stores, $68 remains in the local economy.
In contrast, only $43 of every $100 remains local when spent in national chains, and little or no local revenue results from online purchases.
So, during the month of April, every FNB employee has committed to picking three local businesses and spending a total of $50 as a way to keep money in the community, support local business owners, and help local communities thrive.
Todd Mason, President and CEO at First National Bank, said, "Community banks thrive because they work hand in hand with local business to strengthen local economies. First National provides financial resources to local business, those businesses generate revenue and jobs locally, and the jobs and revenue created allow people in our communities to enjoy a better quality of life.
"The 3/50 project and the commitment from our team fits perfectly with our corporate mission and is a testament to our employees who have taken it to heart."
Stories Posted This Week
Saturday, October 17, 2026
Friday, October 16, 2026
- Production offers a modern take on the story of St. Clare of Assisi
- Bluffton volleyball edged in 5 by Van Buren
- Pirate girls soccer tie O-G
- October 16 Bluffton Schools athletics lineup, streaming
- Bluffton Council recap: Officers honored for 25 years of service
- Bluffton Clean Up teams up with Troop 3256 Cub Scouts
- Ada FFA: Feeding the Farmers
- Nov. 7 Fall Community Day at Bluffton University
- Quarry Farm Nature Preserve news for Fall 2026
Thursday, October 15, 2026
- DeWine announces $200M Rural Health Transformation program award
- Herb program with Marge Lafollette, Oct. 15
- Prairie seeding activity at Bluffton University, October 24
- Food for thought: Choline for the brain
- Results for 5K on October 2, Bluffton University Homecoming event
- 15 minutes with Sherry Miller, senior center activities coordinator
Wednesday, October 14, 2026
- Ada Icon headlines, October 14
- CANCELLED Main St. closure on October 15
- Frederick Clyde Warren founded True-2-Form Plastics
- Pirate boys soccer beats Wapak in regular season finale
- Pirate girls soccer defeats Liberty Center
- Mennonite pastor to explore ‘good news’ in creation
- Bluffton University earns recognition in U.S. News & World Report rankings
- Obituary for Deborah "Debbie" Welch, 74
- Spirits and exorcism presentation during University Spiritual Life Week Forum
- Dodging bullets: Bluffton oral history 90+ years after Dillinger robbery
- Nora Matthews named BHS Student of the Month for September 2026
- ICAPP analysis on charter status and local autonomy
Tuesday, October 13, 2026
- Ada Icon headlines, October 13
- Bluffton area Women in Business meeting October 15
- Leo club glasses collection
- Night at the (Swiss Historical) Museum, October 24
- Woodcarving ornament workshop at Swiss Heritage Center
- Barefoot nature walks at the Nature Preserve
- Pirate volleyball seeded 4th
- Beavers sports roundup, October 6-11
- Bluffton leaf pickup scheduled for last week of October
- Pirate boys soccer shuts out Bellefontaine
- Watch an after school movie at the Bluffton Public Library
- Dunlap awarded OSBA humanitarian award