Our best guess is that this is either opening day of The Charles Co. in Bluffton, or on a stretch, one of Bluffton's Dollar Day sales. Leland Gerber took the photo.

The Charles Co., 108-110 S. Main St., was located where Citizens National Bank lobby stand today. Above it at one time was The Iron Lantern Restaurant.

Millager's Pharmacy eventually replaced The Charles Company when it closed.

Viewers with other observations of this photo are welcome to comment. Our guess on a year is early to mid-1950s.