Flood a small town and suddenly everyone wants to see what's happening; or how Phil Zimmerly lost his 15 minutes of fame
Flood a small town and suddenly everyone wants to see what's happening. The Feb. 28 flood set one-day viewing records for The Icon.
While The Icon has averaged between 500 to 600 viewers per day on Feb. 28 The Icon had 3,472 individual viewers. That topped the previous record when a deer walked into a downtown Bluffton bar.
On Nov. 6, 2010, The Icon had 1,477 viewers watch the deer crash through Luke's Bar and Grill window. We thought that was impressive.
Back to Feb. 28: the average viewing time on The Icon was 6 minutes 32 seconds. The average viewer time on one of our "500 to 600 views per day" is 3 minutes 7 seconds.
In Ohio alone, the Icon had views from 129 cities. Across the U.S. viewers watched our flood coverage in every state except Wyoming, South Dakota, Mississippi Alaska and Vermont. The only thing we can conclude is that something really important occurred in those states yesterday.
Concerning our video coverage, the Bluffton University flood video has had 738 viewers, Vance-Jefferson street flood video 578 views, and Triplett Drive video 512 views. One of The Icon's videos is being aired on Toledo's channel 13 television station.
The photos of the flood coverage - thank you Icon viewers on the "other side" of town" who sent photos - has had over 1,000 views.
Now we turn to Phil Zimmerly, whose 15 minutes of fame was shattered by the flood coverage. We took this artistic photo of Phil during Saturday's chili contest judging at the library.
It was our pre-flood home page feature photo. We had planned to post it all day Monday, but you know the old saying: when it floods it pours. So, poor Phil was bumped. In fairness to Bluffton's Mr. Coffee, here's Phil's photo.
Tell him you saw his photo on The Icon. We're trying to impress our advertisers with the power of the computer screen.
Stories Posted This Week
Sunday, October 18, 2026
Saturday, October 17, 2026
Friday, October 16, 2026
- Production offers a modern take on the story of St. Clare of Assisi
- Bluffton volleyball edged in 5 by Van Buren
- Pirate girls soccer tie O-G
- October 16 Bluffton Schools athletics lineup, streaming
- Bluffton Council recap: Officers honored for 25 years of service
- Bluffton Clean Up teams up with Troop 3256 Cub Scouts
- Ada FFA: Feeding the Farmers
- Nov. 7 Fall Community Day at Bluffton University
- Quarry Farm Nature Preserve news for Fall 2026
Thursday, October 15, 2026
- DeWine announces $200M Rural Health Transformation program award
- Herb program with Marge Lafollette, Oct. 15
- Prairie seeding activity at Bluffton University, October 24
- Food for thought: Choline for the brain
- Results for 5K on October 2, Bluffton University Homecoming event
- 15 minutes with Sherry Miller, senior center activities coordinator
Wednesday, October 14, 2026
- Ada Icon headlines, October 14
- CANCELLED Main St. closure on October 15
- Frederick Clyde Warren founded True-2-Form Plastics
- Pirate boys soccer beats Wapak in regular season finale
- Pirate girls soccer defeats Liberty Center
- Mennonite pastor to explore ‘good news’ in creation
- Bluffton University earns recognition in U.S. News & World Report rankings
- Obituary for Deborah "Debbie" Welch, 74
- Spirits and exorcism presentation during University Spiritual Life Week Forum
- Dodging bullets: Bluffton oral history 90+ years after Dillinger robbery
- Nora Matthews named BHS Student of the Month for September 2026
- ICAPP analysis on charter status and local autonomy